Our Team



Executive Chairman

John is a founding Director of Primewest and has been instrumental in its growth and development. His background spans law, investment banking as well as property investment and development. As a professional property investor, he has over 30 years’ experience in negotiating acquisitions, overseeing the development of properties and asset management.

Along with his fellow Directors, John guides the Primewest team in all aspects of the business. John’s hands on approach affords Primewest a competitive and agile approach to delivering high quality outcomes. Since 1990 John has been instrumental in delivering exceptional property and community outcomes across residential and commercial sectors.

John is a qualified solicitor and also holds a Bachelor of Commerce degree and is a Corporate Member of the Property Council. He is Chairman of two charities, being Australian Doctors for Africa and The Fathering Project. John is also a Board member of the Art Gallery of Western Australia Foundation.

John is a responsible manager under the AFSL.


Managing Director

David is a founding Director of Primewest and has been instrumental in its growth and development. David is a professional property investor with 25 years’ experience in negotiating acquisitions and overseeing the development of properties. He is a Non-Executive Director of Schaffer Corporation Ltd.

Over the past 40 years David has been involved in many different businesses including retail, manufacturing and distribution. His property investments have been strongly focused on retail and commercial developments.

David is a responsible manager under the AFSL.


Executive Director

Jim is a founding Director of Primewest, (1995)

Having experienced forty years in the property industry in Australia, Jim is an influential and well respected figure and mentor. His expertise include the acquisition, development and management of retail and large format retail properties, and purchasing and renovating heritage buildings in Perth’s CBD. His vast knowledge of the retail industry has given him a unique insight and outlook when sourcing investment properties and opportunities for investors. Jim’s first foray into retail was opening his own Hi Fi store in the early 70’s.

Holding a Bachelor of Science (Pharmacy) from Curtin University in Western Australia, Jim’s interest in Science continues today and is fulfilled through his long term association and philanthropic support of Australian organisations including; Ear Science Institute Australia, The Leukaemia Foundation and The Perron Institute (Neurological and Translational Science). His support includes funding Post Graduate students and research.

Jim’s passion for Music, Sport and the Arts have led to his involvement in a number of successful West Australian enterprises including founding one of the first specialist sound system stores in Perth, Douglas HiFi, the Floreat Athena Soccer Club (The Litis Stadium), Venn Gallery, a contemporary art gallery and most recently The Rechabite, an entertainment venue hosting live music, theatre and performance.

Jim is a responsible manager under the AFSL.

David Creasy

Chief Financial Officer & Company Secretary

David is the Chief Financial Officer of Primewest and has over 25 years’ experience of financial, strategic and operational leadership in the property, hospitality and retail industries. Within the property industry David has significant experience in the development of residential, commercial and mixed-use properties across North America and in the management and operation of diverse investment property portfolios.

David leads the internal business operations of Primewest and is responsible for accounting, treasury, finance, information technology, human resources, compliance and administration.

David is a Chartered Professional Accountant (Canada).

David has been with Primewest since 2018.


Chief Investment Officer

Julian is the Chief Investment Officer of Primewest. He has over 24 years’ experience in the property industry with particular capabilities in property funds management, property development and the asset management of property investments.

His focus lies with the identification and delivery of key investment opportunities, together with the divestment strategy for Primewest. He works closely with the asset management team to deliver investment outcomes.

Julian is a Board member on the Western Australian Property Council Divisional Council and the Property Education Foundation of WA. He is a Senior Associate Member of FINSIA and is also a qualified Real Estate Agent.

Julian is a responsible manager under the AFSL.

Julian has been with Primewest since 2002.


Group Head of Distribution

As Group Head of Distribution, Adam is responsible for Primewest’s business to business (B2B) opportunities, growth of the Primewest Bespoke, and Investor Relations. Primewest Bespoke provides Primewest services and expertise to independent property investors; a new product for any entity with a large property portfolio that is seeking to outsource Asset Management and utilise the high class Primewest platform. Clients may be ASX Listed entities, superannuation funds, large non-listed private businesses, Single (SFO) or Multi Family Offices (MFO) or private ultra-high net worth (UHNW).

Adam was previously Head of Asset Management at Primewest, a position he held for over 13 years. Adam holds a Bachelor of Commerce and in previous roles has worked as a taxation accountant. Adam has been with Primewest since 2007.


Head of Asset Management

Bruce has over 30 years experience in the property industry and oversees the asset management division of the business.

Prior to Joining Primewest Bruce spent 10 years as State Property Manager at Coles for WA, SA & NT where he was responsible for the growth of the business in each of those markets.

Prior to Coles Bruce had senior roles with Macquarie Bank, Centro Properties and Metcash. Bruce is a licenced Real Estate Agent and holds an MBA from the University of Western Australia.

Bruce has been with Primewest since early 2020.